Dosey

The Challenge

Dosey needed a clean, education-first D2C storefront to launch a new wellness category in Australia. Launching a novel product category requires a different storefront architecture than selling into an established category — buyers arrive with curiosity rather than intent, and the job of the PDP is to build understanding and desire before asking for a purchase decision. Region-aware checkout was essential for the Australian market, where local payment methods like Afterpay are expected rather than optional. The brand needed a launch experience that could handle both the awareness stage (what is this?) and the consideration stage (is this right for me?) without losing buyers between them.

Our Solution

We built a custom Shopify theme with region-aware checkout, educational PDPs, and lifecycle email flows. The theme was designed with education-first information architecture: the homepage led with the "why" of the product category, and PDPs were structured to walk buyers through the problem, the product mechanism, the daily routine integration, and the purchase decision in sequence. Afterpay and Zip were configured as primary checkout options given their importance in the Australian wellness accessories price range. Klaviyo onboarding sequences were built with educational content to build routine adherence post-purchase and reduce buyer's remorse returns.

Results

Tech Stack