Kindness Beauty

The Challenge

Kindness Beauty needed a Shopify storefront that unified their retail presence with online subscription flows. The fragmented subscription platform meant their most loyal customers — monthly box subscribers — had a completely separate account and customer journey from their online and in-store purchase history. The inability to earn loyalty points in-store was a friction point with their most engaged retail customers, who felt penalized for shopping in person. The brand's clean beauty positioning — their strongest differentiator — was invisible on the storefront, with no ingredient education, certifications, or transparency content that would rank for the ingredient-safety searches their target buyer was actively conducting.

Our Solution

We delivered a custom theme with POS integration, subscription billing, and a loyalty-driven rewards program. Recharge was migrated from the disconnected third-party setup and integrated directly into Shopify, unifying subscription customers with the main customer database. Shopify POS was configured to earn and redeem loyalty points in-store alongside online purchases, creating true omnichannel loyalty. Ingredient education landing pages were built as dedicated content pages targeting "is X safe in skincare" and "what is X ingredient" queries to capture organic search traffic from the brand's target audience.

Results

Tech Stack