New England Chimney Supply

The Challenge

NECS needed to consolidate a complex SKU catalog and reduce fulfillment errors across high-volume trade orders. The phone-and-email ordering workflow was creating a bottleneck that their team couldn't scale — peak season demand from contractors was overwhelming their order entry capacity. Without real-time inventory visibility, buyers were placing orders for products that weren't in stock, and the manual error rate in fulfillment was creating costly returns and re-shipment scenarios. The unstructured catalog with no specification-level attributes made it impossible for contractors to confidently find and order the right part online.

Our Solution

We built a Shopify Plus B2B storefront with structured catalog, ERP integration, and automated order routing. The product catalog was rebuilt from the ground up with specification-level attributes — diameter, material, gauge, and length — so contractors could filter by the exact dimensions they needed. ERP integration provided real-time inventory sync and automated order routing to their warehouse, eliminating the gap between what buyers saw online and what was actually available to ship. A quick-add repeat-order flow based on previous order history reduced the time-to-reorder for their most frequent buyers.

Results

Tech Stack